Your Journey To ROI Starts With Customer Retargeting
Retargeting ads are an incredibly powerful marketing tool. These ads can be one of the best ways to attract the right customers and capture additional revenue for your business.
What is ReTargeting and How Does it Work?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
How Does ReTargeting Work?
Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your
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Next Steps for Retargeting Ads
Warning: People who are coming from retargeting DON’T buy right away. Otherwise they would have bought or taken action when they were on your site the first time.
Commit at least 30 days to trying retargeting to fully measure your results.
Some people get impatient and think retargeting isn’t effective after a week. Even if it isn’t effective, this is why I recommend you only spend $100 so you don’t lose too much money.
Retargeting can be powerful no matter what your marketing goals:
- If you have a blog and want more subscribers, you can do retargeting
- If you want to upsell new products, you can do retargeting
- If you just want more readers for your content, you can do retargeting
Get started trying retargeting today. It could be one of the best channels you have for increasing your business.
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Frequently Asked Questions
What Are Retargeting Ads?
Compare this to other types of ads, which typically just show to anyone you define on a certain website, or within a certain target demographic. In other words, you assume they might be interested in your material, but you’re not sure.
How Does Retargeting Work?
Retargeting helps you win back these visitors — and turn them into customers, email subscribers, and more.
Diving into Noah’s tech talk time, retargeting works when someone visits your website and you have a retargeting cookie on your website. When your visitor open a new website with ads, the ad will pick up on the cookie and display a retargeted ad.
The key to retargeting is, it’s MUCH easier to advertise and sell to people who already like you vs. brand new customers.
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